Microsoft (Minecraft)

As the Senior Package Design Lead, I was responsible for overseeing the end-to-end creative process for packaging and related visual assets across multiple gaming platforms, including Xbox, PlayStation, PC/Steam, and Nintendo. This involved conceptualizing and executing compelling designs that aligned with both brand and platform-specific guidelines, while appealing to diverse gamer demographics. I led the development of key visual elements—from cover art and platform-specific templates to promotional materials—ensuring consistency, high-quality execution, and a strong market presence across global retail and digital channels.