Huge (Airheads Candy)

During my time as a designer at HUGE, a leading digital agency, I was given the opportunity to create a custom character illustration of Alvin Kamara, the dynamic running back for the NFL’s New Orleans Saints. Kamara would frequently eat Airheads on the sidelines during games. The project aimed to capture Kamara’s unique persona and athletic energy through stylized visual storytelling, blending bold design with elements that reflected both his on-field prowess and off-field charisma. These concepts would eventually be pitched to Airheads Candy for a potential short animated commercial spot.